Notes
Writing on AI outbound & data validation.
We're just getting the blog started. Here's what we're writing about first - check back soon, or follow along on LinkedIn.
Coming Soon
Why AI outbound platforms don't solve data quality
A look at what enrichment and sourcing tools are actually built to optimize for - and why validation is a separate job.
Coming Soon
How to build an ICP scoring rubric that isn't a guess
The categories and weighting logic we use to turn "ideal customer" from a vibe into a repeatable score.
Coming Soon
Domain warmup: why rushing it backfires
What actually happens to sender reputation when volume ramps faster than a domain can support.
Coming Soon
Catch-all domains: the deliverability blind spot
Why "the email exists" and "the email is safe to send to" are two different questions.
Coming Soon
Bounce rate vs. data quality: what your metrics are actually telling you
How to tell whether a bad send was a list problem or an infrastructure problem.
Coming Soon
Buying data vs. buying confidence
Why the real cost of outbound isn't the list price - it's what happens after you hit send.
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