Frequently Asked

Questions, answered plainly.

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What does Leadlytics actually do?+
We're an independent validation layer that sits between AI outbound platforms and your sales team. We take AI-generated or sourced prospect data, score it against your specific ICP, verify the contact and company information, and return only the records that pass - ready to load into your CRM.
Is Leadlytics a data provider like Apollo, Clay, or ZoomInfo?+
No. We don't sell or source raw contact databases. We validate data you already have or are sourcing elsewhere - from your own list, a data provider, or an AI outbound platform - against your ICP and against real-world deliverability checks.
How is this different from an AI outbound platform like Clay, 11x, or Regie.ai?+
Those platforms are built to find, enrich, and reach prospects at scale. We don't replace that layer - we sit independently alongside it as a validation step, because none of them are built to catch every bad fit or invalid contact before it reaches your sales team.
What is ICP validation?+
Scoring each prospect record against your specific Ideal Customer Profile - firmographic fit, role and seniority, technographic fit, and intent signals - rather than a generic industry filter. The rubric is built fresh for every client and recalibrated monthly.
What counts as a "verified" record?+
A verified record has passed email deliverability checks (syntax, MX/DNS, SMTP handshake, catch-all and disposable-domain detection), company legitimacy checks, and contact currency checks, and has cleared the ICP scoring threshold. Borderline and flagged records also pass a manual human review before approval.
Do you guarantee a specific bounce rate or meeting volume?+
We don't guarantee outcomes like meetings booked or revenue - those depend on your messaging and market, which are outside our scope. We do target an internal bounce-rate standard of under 1% on delivered batches, and we're upfront about targets vs. guarantees in every engagement.
How much does Leadlytics cost?+
Three models: Flex, pay-per-verified-lead ($1.50–$3.00 per record); Shield, managed infrastructure for 500–1,000 verified leads/month ($2,000–$3,500/month); and Bulletproof, full-scale managed infrastructure for 1,500–2,500 verified leads/month ($4,000–$6,000/month). Final pricing is scoped at kickoff - see the pricing page for full details.
What's the difference between Shield and Bulletproof?+
Same model, different scale. Both are flat-fee, fully managed infrastructure plans with zero-bounce sending setup and no meeting-based billing. Shield covers 500–1,000 verified leads/month; Bulletproof covers 1,500–2,500 verified leads/month. Pick based on your volume, not on which plan is "better."
How long does onboarding take before the first batch is delivered?+
Typically three to four weeks. Most of that time is domain warmup for the sending infrastructure, which we don't rush - a rushed warmup is the most common cause of a mid-contract deliverability problem.
What is zero-bounce infrastructure?+
The sending-side half of the service: dedicated sending domains, SPF/DKIM/DMARC authentication, a gradual inbox warmup schedule, and ongoing blacklist monitoring - engineered to keep bounce rates low and protect your domain's sender reputation.
Do you write our outreach messaging or run our campaigns?+
No. We deliver validated, sending-ready prospects and healthy infrastructure - your team or outreach platform sends the actual messages. Staying out of messaging and campaign execution is part of what keeps us independent.
Who is Leadlytics a good fit for?+
Companies already running AI-assisted outbound who are seeing volume but not quality: AI-native GTM startups, B2B data and enrichment companies, AI product teams, and RevOps or sales-tech teams managing high-volume prospecting.

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