Leadlytics/Blog.
An Ultimate Guide to Data Cleansing
Data Cleansing Data cleansing is crucial for any company that wants to represent its customers and their habits accurately. With a detailed customer profile, companies can better understand who their customers are and what they need. Why is Data Important for marketing and sales? Data is essential to marketing because the marketing and sales team […]
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Email Warm-up | Easy Steps to Warm-up any Email for Cold Outreach
A major concern for all those who are working in sales and business development roles is getting the emails into the inbox of their prospects. With constantly updating spam filters, it has become quite difficult to ensure inbox delivery. Though it has much to do with the email content, there are several other factors that […]
Read more
What is Marketing Automation and Why do You Need It Now?
Before we get into the details of marketing automation, let’s take a quick look at the basics. As we know, Marketing and sales are two crucial pillars of any business. While sales close the deals, marketing is what facilitates the inflow of leads. Though it was stated in just one line, the actual responsibilities and […]
Read more
Why is Marketing Automation Important in 2020?
In today’s world of digital advancement, mankind has come up with new and efficient ways to save time and accomplish tasks without overextending ourselves. We call these solutions life hacks. Think of marketing automation as a hack designed to simplify your marketing operations, replacing manual and repetitive actions to achieve operational efficiency, above all accelerating […]
Read more
Account Based Marketing Through Marketing Automation
In this article, we’ll explain what you should know about account based marketing and marketing automation. We’ll also explore how these two can combine to deliver powerful results and increased revenue to your organization. Most sales and marketing reps, especially in the B2B industry, agree on one thing: business can be incredibly difficult. With only […]
Read more
An Ultimate Guide to Data Cleansing
Data Cleansing Data cleansing is crucial for any company that wants to represent its customers and their habits accurately. With a detailed customer profile, companies can better understand who their customers are and what they need. Why is Data Important for marketing and sales? Data is essential to marketing because the marketing and sales team […]
Read more
Email Warm-up | Easy Steps to Warm-up any Email for Cold Outreach
A major concern for all those who are working in sales and business development roles is getting the emails into the inbox of their prospects. With constantly updating spam filters, it has become quite difficult to ensure inbox delivery. Though it has much to do with the email content, there are several other factors that […]
Read more
What is Marketing Automation and Why do You Need It Now?
Before we get into the details of marketing automation, let’s take a quick look at the basics. As we know, Marketing and sales are two crucial pillars of any business. While sales close the deals, marketing is what facilitates the inflow of leads. Though it was stated in just one line, the actual responsibilities and […]
Read more
Why is Marketing Automation Important in 2020?
In today’s world of digital advancement, mankind has come up with new and efficient ways to save time and accomplish tasks without overextending ourselves. We call these solutions life hacks. Think of marketing automation as a hack designed to simplify your marketing operations, replacing manual and repetitive actions to achieve operational efficiency, above all accelerating […]
Read more
Account Based Marketing Through Marketing Automation
In this article, we’ll explain what you should know about account based marketing and marketing automation. We’ll also explore how these two can combine to deliver powerful results and increased revenue to your organization. Most sales and marketing reps, especially in the B2B industry, agree on one thing: business can be incredibly difficult. With only […]
Read more
