Marketing Automation for better ROI

B2B Company Achieved Efficiency Through Marketing Automation

A Utah based online lead generation and email automation platform focusing on sales professionals all around the world hired Leadlytics to assist them in their Marketing Ops(operations). This B2B Marketing Automation case study is about how we helped them optimize their marketing operations with our Marketing Automation Services.

Until 2019 Q2, they were using different tools for its marketing and sales activities. They neither had much visibility into how marketing was impacting sales, and the way leads were flowing through its sales pipeline. And the team couldn’t measure the ROI (return on investment) of their marketing efforts.

The team was using MailChimp for email marketing, a standalone CMS (content management system) for the website, blogs, and a completely different tool for landing pages. The sales team was employing a CRM(customer relationship management) system which was completely disconnected from these marketing tools. After evaluating the tech stack, Leadlytics convinced them to switch to HubSpot’s all-in-one platform for its flexibility, ease, and features.

Bringing its sales and marketing team aligned under Leadlytics Marketing Automation and Ops services helped both teams to get a comprehensive view and control of the whole customer journey. It also helped the leadership to view the ROI (return on investment) of their marketing efforts. All their problems, including attribution, visibility, sales, and marketing alignment, got solved within a pair of quarters after hiring us. Since then, the business has experienced exponential growth and continues to deliver a much better, targeted, and memorable experience for its customers.

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